---

Walter Floriani is the fifth generation of the "Floriani Embroidery Legacy". He is known as "The Embroidery Guru". Walter Floriani is a world renowned embroidery creator, production specialist, consultant, educator, speaker, author and entrepreneur. His families history spans back to the beginning of the mechanized embroidery process. His knowledge of mechanized embroidery is only overwhelmed by his love of his family history and the sharing of their embroidery knowledge with his new friends in the Home Embroidery Industry. Walter has owned and operated the family business since 1981. Creating educational tools as well as products that produce the highest level of quality embroidery is the main focus of the Floriani Family Business. And now, Walter has reached a new level of accomplishment bringing his fathers dream to reality with the introduction of "The Floriani Software". In the tradition of the Floriani Family Legacy, Walter has again shared the family secrets of digitizing and lettering in an automated digitizing program.